B2B commerce built around how your customers actually buy.
Organisations, users and roles, cost centers, budgets, approval workflows, quotes, contract catalogs, quick order, invoices and repeat ordering.
Why B2B buyers fall back to email and phone
The portal shows list prices the customer does not pay, so nobody trusts it. Approval and budget rules exist in the customer's organisation but not in the storefront. Reordering a hundred-line order takes longer online than sending a spreadsheet. Order status, invoices and delivery documents live in systems the buyer cannot reach.
What we build
Organisation & roles: B2B units, buyers, approvers and administrators reflecting the customer's real structure. Contract pricing: Customer-specific, contract and volume pricing sourced from the ERP with agreed caching behaviour. Approval workflows: Spending limits, approval chains and budget rules that mirror the customer's procurement policy. Quotes & negotiation: Quote requests, sales responses and conversion to order without leaving the platform. Quick order & reorder: SKU entry, list upload, saved lists and reorder from history for repeat purchasing. Self-service account: Order history, invoices, delivery documents and user administration for the customer's own team.
How it is built
SAP Commerce B2B model: Standard B2B organisation capabilities extended where the business genuinely differs. ERP-backed data: Pricing, credit, availability and documents sourced from the system of record. Composable Storefront: B2B journeys implemented as maintainable, upgrade-safe frontend components. Performance under complexity: Large carts, deep catalogues and complex pricing handled with deliberate caching. Integration reliability: Retries, reconciliation and monitoring so orders never disappear silently. Accessibility: Keyboard and screen-reader support for the people who use this all day.
How we deliver B2B commerce
Map the real buying process with the people who handle orders today. Decide which system owns pricing, credit and availability before building. Deliver the highest-friction journey first — usually reordering or pricing accuracy. Validate with real customer accounts and real data volumes. Measure adoption by journey, and fix what buyers still avoid.
B2B commerce questions
What makes B2B commerce different from B2C? The buyer is an organisation, not a person. That means account hierarchies, roles and permissions, contract pricing, approval workflows, credit terms, purchase order handling and self-service around orders and invoices. Does SAP Commerce Cloud support this out of the box? It provides a strong B2B foundation — organisations, roles, approvals, quotes and quick order. The work is in mapping it to your actual commercial model and connecting it to the ERP. How do you handle customer-specific pricing? Pricing stays owned by the ERP. We design the retrieval, caching and fallback behaviour so the storefront shows prices consistent with what will be invoiced. Can buyers manage their own users? Yes. Customer administrators can manage users, roles and approval limits within their organisation, which removes a large volume of service requests.